Pee Safe, a women’s hygiene and wellness brand, has raised $32 million in a Series C funding round from OrbiMed, a global healthcare-focused private equity firm. The comprises both primary issuance and secondary share purchases of early investors.
The fresh capital raised will be used to expand its offline retail footprint, strengthen brand-led marketing, and expand rapidly across quick commerce and leading marketplaces.
Founded in 2017 by Vikas Bagaria and Rithish Kumar, Pee Safe is a women’s hygiene and wellness brand. The company offers products across toilet hygiene, feminine and intimate hygiene, personal care, grooming, and wellness.
Pee Safe serves millions of consumers across India and 23 international markets, with an omnichannel presence spanning over 50,000 offline retail touchpoints across 100+ cities, alongside leading quick commerce and e-commerce platforms.
Pee Safe has scaled to over ₹150 crore in Annualised Net Revenue Rate while remaining profitable.
Vikas Bagaria, Founder, Pee Safe, said, “Pee Safe was founded to address a deeply underserved women’s health category and challenge long-standing taboos. That focus has translated into a business built on strong fundamentals, and our ability to scale profitably reflects a disciplined, long-term approach. Partnering with OrbiMed, who share our conviction in the consumer healthcare opportunity, marks an important step in Pee Safe’s next phase.”
Rithish Kumar, Co-founder, Pee Safe, said, “This investment enables us to significantly deepen our offline distribution while also accelerating momentum across quick commerce and e-commerce, allowing us to reach more consumers at scale. OrbiMed’s deep expertise in scaling consumer healthcare brands strengthens our ability to build a robust, omni-channel growth engine.”
Dr. Sunny Sharma and Sumona Chakraborty of OrbiMed are joining the company’s board.
Dr. Sunny Sharma, Senior Managing Director, OrbiMed Asia, said, “Pee Safe has built a differentiated brand with strong consumer loyalty in large categories. We are very excited to work with the Pee Safe team towards the next phase of growth.”
