Pee Safe, a personal care and hygiene brand in India, has onboarded Ashima Sharma as Research & Development Lead, a highly experienced R&D head with nearly a decade of hands-on expertise in the FMCG sector.
Ashima joins Pee Safe with eight-plus years of R&D background in leading FMCG companies such as Hindustan Unilever, Dabur, and Novozymes South Asia. She is an organic chemist and has rich experience in developing sustainable technology in beauty & personal care and home care businesses. Her strengths lie in analytical development, claims support and technology & product development, and she is therefore best placed to spearhead Pee Safe’s future innovation initiatives.
As R&D Lead, Ashima focuses on aligning the innovation roadmap with Pee Safe’s core values, empowerment, accessibility, and sustainability, as reflected in the Haq Se Period campaign promoting menstrual equity.
Rithish Kumar, Co-Founder Pee Safe, said, “Pee Safe was conceptualized on the premise that we must have safe and economical hygienic solutions. With growth, the role of innovation becomes even more critical. With Ashima on board, we will be able to go much deeper into innovation with purpose-led R&D. Her guidance will play a critical role in establishing our long-term product strategy direction and developing science-led, purposeful solutions.”
Ashima Sharma, R&D Lead, Pee Safe, said, “I’m truly excited to join Pee Safe, a brand that has made a big impact in the feminine hygiene space in India. For me, innovation in women’s health means more than just products; it’s also about encouraging honest conversations and creating real change. I look forward to working with the team to build solutions that are accessible, effective, and truly helpful.”
