Pay10, a digital payments and financial technology company, announced the appointment of Virat Kohli and Anushka Sharma as its Global Brand Ambassadors.
The couple will be featured in Pay10’s brand campaigns beginning with the launch of its UPI-enabled payments app in India.
As part of this collaboration, Virat Kohli and Anushka Sharma will appear across a series of brand films, digital activations, and integrated campaigns showcasing Pay10’s vision of secure, seamless, inclusive and interoperable digital payments.
Prabhpreet Singh Gill, Chairman, Pay10, said, “Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
Virat Kohli, Global Brand Ambassador, Pay10, said, “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Anushka Sharma, Global Brand Ambassador, Pay10, said, “Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”
Pay10’s Alternative Payment Methods (APM) offer seamless and secure instant payments, merchant services, remittances and real-time cross-border transactions. Designed to support national schemes like UPI and enable digital-first economies, the platform combines stored value, consumer and merchant wallets and Dynamic QR-driven payments into a single, seamless user experience.
