Paul & Shark, an Italian luxury clothing brand, announced cricketer KL Rahul as its global ambassador. As the first-ever Indian athlete to be named a global ambassador for Paul & Shark, KL Rahul will embody the brand’s evolving vision of luxury, adventure and modern style.
The partnership launches with KL Rahul as the face of Paul & Shark’s Spring/Summer 2025 collection.
The campaign featuring KL Rahul will go live on May 2nd, 2025, across Paul & Shark’s global platforms and KL Rahul’s Instagram, with a special focus on India—a key market in the brand’s international distribution network.
Andrea Dini, CEO of Paul & Shark, said, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul said, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”
