Parag Milk Foods, a dairy FMCG and nutrition company, announced the elevation of Nitin Kanodia as the Business Head of Avvatar, its sports and active nutrition brand.
A Chartered Accountant by qualification, Nitin joined Parag with a solid foundation in financial strategy and operations. Over the years, he demonstrated exceptional agility, evolving from finance into marketing and brand building, leading impactful campaigns and playing a critical role in positioning Avvatar as a credible, homegrown alternative to international protein brands.
Nitin Kanodia said, “It has been an incredible journey — from decoding balance sheets to now decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition. I look forward to scaling this brand to new heights, building stronger consumer trust, and innovating across formats.”
Akshali Shah, Executive Director, Parag Milk Foods, said, “At Parag, we believe that when individuals grow, the organisation grows with them. Our culture is built on recognising performance, empowering potential, and giving people the freedom to evolve across functions and roles. Nitin’s progression from finance to marketing to now leading a high-growth brand like Avvatar is a reflection of this belief. We’re equally focused on bringing in strong leadership talent from outside and nurturing promising individuals from within. This balance is helping us build a future-ready organisation that values entrepreneurship, agility, and accountability at every level.”
