Paradeep Phosphates (PPL), a fertilizer producer, announced former cricketer Rahul Dravid as the company’s brand ambassador across its product portfolio.
The association also marks the launch of two nationwide campaigns — “Kheti ka Game Changer” for Jai Kisaan Navratna Nano Shakti Nano DAP, and “NPK and Organic Fertilizers ki Winning Team” for Paradeep’s NPK and organic fertilizer range. The campaigns use simple cricketing analogies to explain agronomy.
These integrated campaigns will be featured across television, digital, and print to reinforce the company’s commitment to educating farmers on the use of innovative and sustainable farming practices, with the aim of reaching farmers across the country.
Suresh Krishnan, Managing Director & CEO, Paradeep Phosphates, said, “We are pleased to welcome Rahul Dravid to the PPL family. His unwavering integrity, dedication and consistency truly reflect the values we uphold at PPL, making him a perfect representative for the brand. Rahul embodies the principles we bring to farming — trust, consistency, and an evidence-led approach. Just as he has guided teams to success through patience and strategy, our products — from Nano fertilizers to balanced nutrient solutions are designed to help farmers achieve better yields and adopt sustainable practices. Together, we aim to empower every farmer to become a ‘game changer’ in their own field, helping them achieve not just higher yields but winning outcomes, season after season.”
Rahul Dravid said, “I’m delighted to partner with Paradeep Phosphates, an organization deeply committed to advancing Indian agriculture. Farmers and sportspersons share a similar mindset, as both rely on patience, timing, and the right support systems to succeed. I’m proud to work with PPL to help farmers make practical choices and to be part of an initiative that empowers our farming community.”
Madan Pandey, MD & CEO – ZFHL, said, “We are pursuing a long-term goal for sustainable farming and the development of Nano products, in collaboration with TERI, is a step towards that end. Our association with Rahul Dravid will help in giving the required fillip to the nano fertilisers.”
Harshdeep Singh, President & CCO, Paradeep Phosphates, said, “While PPL has been pursuing the goal of balanced fertilisation through a number of farmer-connect and channel partner engagement programs, our association with Rahul Dravid, who is known as Mr Dependable, fits in well with PPL’s reputation in the market. We are expecting the campaigns to create awareness among large number of farmers and reap positive results for the company.”
