P-TAL (Punjab Thathera Art Legacy), a handcrafted copper, brass, and bronze brand, has raised $3 million in its Series A funding round led by VC Grid and Rainmatter.
The round also saw participation from Connecticut Innovations, Anicut Capital, Zero Pearl VC, Jaipur Rugs Family Office, Ramakant Sharma (Livspace), Sanjay Kapoor (Genesis Luxury by Reliance), Avnish Anand (Caratlane), Shibam Das (Atomberg), and Dr Ritesh Malik (Innov8).
The funds raised will be used to expand its presence in India and accelerate growth across global markets. The investments will also be directed towards product innovation, technology-led supply chain efficiencies, and empowering artisan communities in India.
Founded in 2017 by Aditya Agrawal, Kirti Goel, and Gaurav Garg, P-TAL produces handcrafted kitchenware and home decor from brass, copper, and bronze.
The company partners with 100+ artisan families, raising their monthly incomes from as little as ₹2,000 to over ₹60,000, while safeguarding a 500-year-old legacy. P•TAL’s flagship stores in Delhi—GK-1 and Vasant Kunj—are complemented by a digital presence on Shopify, Amazon, Instamart, Blinkit, and global marketplaces.
P•TAL’s exports to the US, UK, Europe, and the Middle East account for more than 55% of its total business. The brand now aims to deepen expansion across these regions, driven by growing demand for sustainable, wellness-focused lifestyle products. Over the next three to five years, its international business is projected to contribute over 75% of overall revenue.
Building on its growing consumer traction, P•TAL also secured an all-sharks deal on Shark Tank India Season 3.
The company’s revenues have climbed from ₹5 crore ARR to ₹50 crore ARR since its previous fundraise. The company is targeting ₹150 crore ARR within the next twelve months.
Aditya Agrawal, Co-founder and CEO of P-TAL, said, “This fundraise is not just capital; it means something deeper for us. It’s a partnership with visionary investors, who believe as deeply as we do in the revival of beauty and the benefits of traditional metals like brass, copper and bronze and their place in the global homes and kitchens. We stand at the intersection of timeless heritage and modern utility, and this partnership fuels our mission to take P•TAL from the homes of India’s artisans to households across the world. With this backing, we are poised to scale globally, reimagining what ‘Made in India’ means: craft that carries soul, design that speaks the future, and products that are healthy and last generations. This is just the beginning, and together, we are building a brand that will make India proud on the world stage.”
Vansh Oberoi, Founder & Managing Partner, VC Grid, said, “P•TAL is a rare blend of purpose and performance — rooted in a strong ethos while charting a disciplined growth trajectory. By reviving a centuries-old craft and empowering artisan communities, the founders are building a brand with global resonance. At VC Grid, we are excited to back founders who combine clarity of vision with deep purpose, and with this growth capital, we believe P•TAL is poised to become both a household name and a global ambassador of Indian craftsmanship and conscious living.”
Nithin Kamath, Founder & CEO, Zerodha, said, “P•TAL has built an ecosystem that honours traditional craftsmanship by empowering artisan families. It is remarkable that these artisans have increased their earning potential from about Rs 2,500 to Rs 60,000, with one of them even holding ESOPs in the company. With a majority of the revenue coming from outside India, it is encouraging to see Indian heritage crafts finding their place across the world.”
