Ozone, a provider of architectural hardware solutions, has roped in Bollywood actors Ranbir Kapoor and Kriti Sanon as brand ambassadors. Ozone also launched a new brand campaign titled Makes the World Go O, featuring Ranbir Kapoor and Kriti Sanon.
The campaign is rooted in a familiar insight—individuals designing their spaces often face limitations around functionality, aesthetics, and available space, which prevent them from realizing their ideas.
Alok Aggarwal, Managing Director, Ozone, said, “At Ozone, our focus has always been on crafting solutions that make everyday interactions with spaces effortless and intuitive. Ranbir and Kriti’s versatility, attention to detail, and deep connection with their audiences reflect the same values we embed in our designs. We’re thrilled to have them on board for this campaign, as they bring our vision to life – showcasing how thoughtful design can transform everyday spaces in ways that make the world go ‘O’.”
Vrinda Aggarwal, General Manager – Marketing, Ozone, said, “Ozone has always been a product-centric brand, and this campaign is inspired by the real-life reactions we see at our experience centre. While our solutions prioritise functionality over aesthetics, our creative partners, Fatmen, and the production team, Bang Bang, brought an incredible vision to life. From set design to product treatment, their approach reimagined Ozone in a way we hadn’t seen before. We’re grateful to Fatmen for conceptualising the ‘O’ and helping us bring the brand to life in a compelling way.”
Ashwin Varkey, Chief Creative Officer, Fatmen, said, “We realised that architectural hardware solutions were the uncelebrated hero of every creation. While the inventiveness of these solutions made a creator’s vision possible, they were merely seen as commodities. Which is why our idea and execution focused on bringing to the fore the difference these solutions can make.”
Ranbir Kapoor said, “I am very proud to be associated with the brand. Ozone fittings make your wardrobe look as stylish as the clothes you put in them. With dropdown hanger systems, organisers, and soft-closing sliding doors, it will definitely make the world go O.”
Kriti Sanon said, “I am very proud to be associated with Ozone. Be it their fittings for glass, kitchens, or a classy and appealing bathroom and wardrobes. The designs are classy, innovative and will definitely make you go O.”
