Oxpecker, an activewear and athleisure brand, announced Indian international cricketer Washington Sundar as its first-ever brand ambassador.
The brand is also launching its first brand film with Washington Sundar, bringing its “Show Up” call-to-action to life. With Washington Sundar as the face of consistency, the film highlights that being an all-rounder isn’t just about cricket; it’s about showing up for every challenge in life.
Alongside the brand message, the film showcases Oxpecker’s activewear in action, tested through intense training sessions, long practice hours, and everyday movements, keeping Washington comfortable, focused, and ready for more.
Washington Sundar said, “What excites me most is seeing a young entrepreneur identify a real gap in the market and build an activewear and athleisure brand that’s stylish, functional, and uncompromising on performance. I believe Oxpecker has the potential to give India a much-needed wake-up call and inspire people to show up every day with confidence, in comfort and style.”
Dev Raval, Founder, Oxpecker, said, “The Indian activewear market has long had a gap; consumers either compromise on quality with budget options or overspend on international brands. With Oxpecker, we bridge that gap with a product range that delivers performance and affordability. Beyond the products, it’s a wake-up call for every Indian to show up every day, fully equipped with Oxpecker gear that’s smart on style, performance, and value. Washington Sundar, consistent both on and off the field, perfectly embodies the spirit of Oxpecker, elevating our presence with authenticity and credibility.”
