Oroos Confectionery, an innovation-led Indian packaged food brand, has announced the appointment of Manish Babuta as Head of General Trade (GT) Sales.
In his new role, Manish will spearhead Oroos’ GT Sales strategy and expansion across North and East India, driving growth through robust distribution building, retail partnerships, and sales operations.
With over 25 years of experience in the FMCG industry, Manish has held leadership positions across reputed organizations, including 14 years with PepsiCo and 6 years at Orion India, a Korean food and snacks company. His expertise spans General Trade Sales, Institutional Sales, Trade Marketing, Key Account Management & Business Development.
Raje Suneet Jain, CEO, Oroos Confectionery, said, “We are pleased to welcome Manish to Oroos. His deep expertise in building and scaling GT networks, coupled with a proven track record in driving sales growth, will be instrumental in strengthening our retail footprint and accelerating our growth journey. At Oroos, we take pride in attracting high-calibre professionals like Manish and remain committed to building a strong, performance-driven organization powered by exceptional talent.”
Manish Babuta said, “I’m excited to join Oroos at a pivotal stage of growth. With its strong focus on innovation and quality, Oroos is perfectly positioned to serve India’s fast-emerging consumers, and I look forward to building a strong distribution network across North and East India to make premium quality confectionery accessible to every household.”
Founded in 2025 by Raje Suneet Jain and Prashant Manral, Oroos Confectionery is an innovation-led Indian confectionery company on a mission to redefine indulgence. With a focus on quality, innovation, and affordability, Oroos is building a trusted next-generation Indian brand that offers accessible, high-quality confectionery for all.
Recently, Oroos Confectionery raised ₹20 crore in funding led by Fireside Ventures, with participation from the State Bank of India (SBI).
