Oroos Confectionery has raised ₹20 crore in funding led by Fireside Ventures, with participation from the State Bank of India (SBI).
The round also saw participation from set of strategic angel investors and industry leaders such as Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep ( Seasoned VC Investor) among others from across the globe.
The fresh funds raised will be used to establish a fully automated manufacturing facility in Greater Noida and to build Oroos’s distribution network across Tier 2 and Tier 3 towns, where the demand for quality yet affordable confectionery is accelerating fastest.
Founded in 2025 by Raje Suneet Jain and Prashant Manral, Oroos Confectionery is an innovation-led Indian confectionery company on a mission to redefine indulgence. With a focus on quality, innovation, and affordability, Oroos is building a trusted next-generation Indian brand that offers accessible, high-quality confectionery for all.
Oroos’s Noida plant, supported by SBI’s Startup Branch (CGTMSE) scheme and with an MOU with Invest UP, is designed to deliver high output efficiency, consistent quality, and product innovation.
Raje Suneet Jain, CEO, Oroos Confectionery, said, “Oroos was born out of a simple observation – ‘the real Bharat’ consumer seeks better quality, but not at metro prices. We want to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”
Prayag Mohanty, Principal who leads early venture investments for Fireside Ventures, said, “Oroos addresses the rising aspirations of India 2 consumers who are currently grossly underserved, which is a huge untapped market. We at Fireside believe that Raje and Prashant, as founders, are best placed to address this market opportunity as they come with rich, relevant domain expertise and a deep understanding of the consumer pain-points in this segment. We are excited about Oroos’s commitment to “make in India” through their best-in-class manufacturing set up in Noida.”
