ORIGHT, a dairy-tech startup, has raised $1 million in seed funding led by Aeravti Ventures.
This funding follows an earlier round in which the Gurugram-based company raised $847K from Loyal and others.
The newly secured fund will be used to scale its innovative platform, expand its product offerings and further empower the farmers, processors, and distributors it serves.
The funds from this round will also be allocated to several key areas, including strengthening Oright’s sales and marketing efforts, advancing research and development, and enhancing its fintech platform.
“This seed round is a major milestone for Oright as we push forward with our vision to modernize the dairy industry through technology and financial inclusion,” said Utkarsh Kapoor, Co-Founder at ORIGHT.
“We are deeply grateful to Aeravti Ventures and our other partners for their belief in our vision. With this new capital, we will accelerate efforts to expand our reach and deliver greater value to the entire dairy ecosystem, particularly in rural communities. Our focus is to drive financial empowerment for small-scale farmers, allowing them to access better resources and improve productivity. This will also promote long-term sustainability within the dairy supply chain,” he added.
Rishabh Singh, Managing Partner at Aeravti Ventures, said, “We are excited to partner with Oright on their journey to drive meaningful change in the dairy industry. Their innovative approach of integrating technology and financial services across the supply chain aligns perfectly with our mission of promoting inclusive and sustainable growth.”
Founded in 2019 by Utkarsh Kapoor and Rame Kachroo, ORIGHT leverages IoT technology for milk traceability, monitoring quality factors like the quality of the milk from temperature, humidity, water, FAT, SNF, and adulterants, from production to delivery.
By integrating this data into a blockchain network, ORIGHT claims to ensure transparency, quality, and sustainability at every stage of the value chain.
