Oleev, the Modi Naturals’ flagship brand has announced Karisma Kapoor as the new brand ambassador. As the new brand ambassador for Oleev cooking oils and pasta, Karisma Kapoor encourages women to break free from unrealistic standards and focus on making choices that truly matter – for themselves and their families.
Oleev’s latest campaign, featuring Karisma Kapoor, strikes a chord with women everywhere by addressing the constant pressures to achieve perfection. With its heartfelt and relatable narrative, the TV ad reminds viewers that it’s not about conforming to external expectations but about embracing healthier and sustainable choices that lead to long-term well-being.
The partnership will be amplified through a comprehensive 360-degree marketing campaign, including TV commercials, digital activations, outdoor advertising, retail visibility, and PR engagements.
Karisma Kapoor said, “As women, we often find ourselves battling societal expectations and our own insecurities, but we often don’t talk about them. Oleev’s philosophy of making the right choices resonated deeply with me. I am excited to collaborate with Oleev to spread the message that health and happiness come from making thoughtful, informed decisions for ourselves and our loved ones. It’s a message I live by and one that I’m proud to share with every woman out there.”
Akshay Modi, Managing Director of Modi Naturals, said, “We’re thrilled to have Karisma Kapoor as the face of Oleev. Her authenticity and grace, combined with her strong advocacy for health and wellness, make her an ideal ambassador for our brand. This campaign is not just about promoting our products; it’s about connecting with women on a deeper level, inspiring them to prioritize their health and make choices that lead to a balanced and fulfilling life.”
