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Home > Business > Industry > Auto > Okaya EV rebrands to OPG Mobility; unveils bold new visual identity

Okaya EV rebrands to OPG Mobility; unveils bold new visual identity

As part of the rebranding, OPG Mobility is introducing a striking new logo and visual identity across its two main product portfolios - Ferrato and OTTOPG.

MarcaMoney Staff
Last updated: January 10, 2025 3:16 PM
By MarcaMoney Staff
Okaya EV rebrands to OPG Mobility; unveils bold new visual identity
Okaya EV rebrands to OPG Mobility; unveils bold new visual identity
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Okaya EV, an electric vehicle (EV) company, has unveiled its new brand identity, OPG Mobility. As part of the rebranding, OPG Mobility is introducing a striking new logo and visual identity across its two main product portfolios – Ferrato and OTTOPG.

The new logo and color palette feature black and green, two powerful hues that embody the brand’s core values. Black, representing trust and sophistication, anchors the brand’s commitment to reliability and innovation. Green, symbolizing sustainability, reflects OPG Mobility’s dedication to eco-friendly solutions and a greener future.

To cater to the increasing EV demand, OPG Mobility will also leverage a wide dealer network across the country. The brand will encompass two sub-brands: Ferrato, dedicated to premium electric motorcycles and scooters, and OTTOPG, focused on passenger and cargo three-wheelers.

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OPG Mobility’s premium two-wheeler division will now operate under the “Ferrato” brand. This rebranding encompasses all existing scooter models, including the high-speed Faast F4, F3, F2T, F2F, and F2B, as well as the low-speed Freedum LI. The “Disruptor” sports bike will also be part of the Ferrato line-up, completing the portfolio under the new OPG Mobility branding.

OPG Mobility’s three-wheeler division, OTTOPG, will offer a wide range of passenger and cargo electric vehicles, catering to diverse customer requirements across the country.

By 2025, OPG Mobility plans to ensure premium service access for every customer, from major cities to tier-3 and tier-4 locations.

At the Bharat Mobility Global Expo 2025, OPG Mobility will launch its first product under the new branding and showcase its improved full range of electric vehicles. This includes existing models with enhanced product efficiency, now featuring the OPG Mobility logo. The company’s 40-year strong legacy in battery and electronics technology has positioned it as a key player in India’s electric mobility sector, offering a diverse portfolio of high-speed and low-speed electric scooters, premium electric bike, and passenger and cargo three-wheelers.

Anshul Gupta, Managing Director of OPG Mobility, said, “After years of leadership in the battery and electronics sector, we are excited to evolve from Okaya EV into OPG Mobility, a holistic provider of complete electric vehicle solutions. This rebranding isn’t just about a new name, it’s a strategic move to stay ahead in India’s rapidly evolving EV market. We understand the need to connect with today’s Indian consumers, and this new identity reflects our commitment to modern design, advanced technology, and a customer-first approach. Our new logo embodies our renewed energy and our desire to engage with a younger, tech-savvy audience.”

Anshul further added, “The Bharat Mobility 2025 Expo is the perfect platform to unveil this new vision. We will launch our first product under the OPG Mobility brand and implement this visual transformation across our entire portfolio. This change will be reflected in every customer touchpoint, both virtual and physical, ensuring a consistent and engaging brand experience.”

TAGGED:Okaya EVOPG Mobility

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