NxtFace, an AI-driven skincare brand from India specifically designed for Gen Z and millennials, has announced Indian cricketer Jemimah Rodrigues as its National Brand Ambassador.
As part of this association, NxtFace will roll out an integrated marketing campaign timed with the upcoming season of the Women’s Premier League (WPL 2026).
The campaign will feature a new television commercial, along with high-impact placements across OTT platforms, digital media, and social-first activations designed to engage Gen Z audiences.
Dhamyanthi, Founder – NXTFACE, said, “We are thrilled to partner with the cricketing sensation Jemimah Rodrigues. Women’s cricket today stands for resilience, self-belief and breaking barriers which are values that deeply resonate with our brand. Jemimah represents a generation that is confident, expressive and unapologetically itself. As NXTFACE continues to see strong national momentum, bringing her on board is a natural step to further strengthen our connection with young consumers across the country.”
Cricketer Jemimah Rodrigues said, “I believe confidence comes from understanding and accepting yourself through every phase of change. NXTFACE’s message of embracing transformation really stood out to me. It’s exciting to associate with a brand that speaks directly to young people and encourages them to be comfortable in their own skin.”
Founded in November 2025 by Dhamyanthi Kumaravel and Sweta, NXTFACE is a skincare brand built around an AI-powered, camera-activated skin analysis interface, continues to gain traction nationwide for its intelligent, Gen Z-focused approach to skincare. With formulations designed for young Indian skin and lifestyles, the brand is now scaling its presence across digital platforms, retail, e-commerce and experiential touchpoints.
Dhamyanthi Kumaravel is the daughter of C.K. Kumaravel, the co-founder of the Naturals Salon chain. The brand was launched as the first AI-driven Gen Z skincare brand from the Naturals family, with a total investment of ₹10 crore.
