Indian Super League (ISL) side, NorthEast United FC announced a strategic partnership with Ataraxia Pharma, a health supplement and nutrition company.
A partnership that runs till 2027 will see two brands of Ataraxia Pharma – ATX Nutrition and Dignity Health – join hands with the club as official club sponsors.
As part of the deal, ATX to feature on the front of the club’s jersey (Pendant Spot) while Dignity Health will feature on the right upper sleeve of the club jersey.
The partnership will see ATX and Dignity Health bring its expertise in nutrition and player performance enhancement to NorthEast United FC.
“We are thrilled about this collaboration. The ATX brand’s focus on health and wellness complements our determination to excel on the field. This partnership will offer new value on and off the field,” John Abraham, owner of the NorthEast United FC said.
“Joining forces with the NorthEast United FC is a fantastic opportunity for our brands ATX and Dignity Health. We are keen to bring our innovation in health sector to a vibrant football community and we are looking forward to this partnership,” Akshay Dala, Director of Ataraxia Pharma Pvt. Ltd. added.
“Partnering with Ataraxia Pharma Pvt. Ltd. adds not just strategic value to the team but we are excited by the potential of the brand to help our teams off the field as well,” Mandar Tamhane, CEO, NorthEast United FC said.
