NIVEA India, a Beiersdorf affiliate, announced the appointment of Sreerangarajan Srinivasan as the new Production Center Director for Beiersdorf Manufacturing India.
With extensive experience across manufacturing, planning, logistics, procurement, and digital transformation, Sreerangarajan has previously led key initiatives as Head of Logistics & Customer Service at NIVEA India.
In his new role, he will lead end-to-end operations at the site, delivering business outcomes, driving digital transformation, strengthening safety and sustainability practices, and building future-ready capabilities.
Located in Sanand, Gujarat, the facility plays a pivotal role in Beiersdorf’s global supply network and is central to the company’s growth ambitions in India.
Geetika Mehta, Managing Director, NIVEA India, said, “Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level. Additionally, the recent milestone of producing our 1 billionth unit at the Sanand facility is a proud moment for all of us – and a reflection of what our teams can achieve with the right leadership, vision, and commitment to excellence. What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization – a value we deeply believe in at NIVEA.”
Sreerangarajan Srinivasan said, “This move is both a privilege and a responsibility- to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces team’s dedication and the site’s growing impact. I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.”
