NIKE, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) announced a 12-year extension of their global outfitting, merchandising, marketing and content partnership.
The renewal follows the eight-year global outfitting, merchandising, marketing and content partnership that was struck in 2015, which made Nike, the official on-court outfitter beginning with the 2017-18 NBA season. Nike has been an NBA partner since 1992, a marketing partner of the WNBA since its inception in 1997 and a marketing partner of the NBA G League since the 2017-18 season.
As part of the partnership, Nike is set to remain the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League.
Nike will extend its rights over 12 additional seasons to design and manufacture NBA, WNBA and G League uniforms, on-court apparel and fan apparel, furthering its commitment to grow and improve the sport of basketball for the next generation.
“Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League. Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans,” said Elliott Hill, NIKE, President and CEO.
“This partnership extension reflects our enduring commitment to growing the game, championing basketball culture and supporting the next generation of athletes. We put athletes, and the game, at the center of all we do, and this extension serves to further galvanize hoopers behind a shared pursuit of greatness as only NIKE, Inc. and our partners can,” said Sarah Mensah, President, Jordan Brand.
“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades. With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA,” said NBA Commissioner Adam Silver.
“Since our league’s inception, Nike has committed to a shared vision for girls and women’s basketball. Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fanbase while globally showcasing the WNBA,” said WNBA Commissioner Cathy Engelbert.
Nike and the National Basketball Players Association (NBPA) also extended their group license agreement, making NIKE, Inc. an official partner of the NBPA.
“We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court. This partnership highlights the reach, influence and impact of our members, driving basketball fandom and inspiring millions of people around the world,” said NBPA Executive Director, Andre Iguodala.
Together, the NBA, WNBA, NBA G League and Nike will continue to expand basketball for the next generation by:
- Introducing programs and resources to make best-in-class youth basketball accessible and scalable, prioritizing broad-based access to age-and-stage appropriate coaching, training, on-court development curriculum and playing standards to youth of all backgrounds and abilities, including through the Jr. NBA/Jr. WNBA.
- Creating basketball programming and resources designed to increase access to the sport and improve the playing experience for girls of all levels, including through the Jr. WNBA and Basketball Without Borders (BWB).
- Collaborating to enhance player, coach and program development opportunities across Nike Elite Youth Basketball League (EYBL) through expanded leadership, player health and on-court development programming.
Nike will further grow its established presence across marquee league events, including NBA Global Games, NBA All-Star, WNBA All-Star, the NBA Draft Combine, the WNBA Draft, WNBA Changemakers, the NBA Draft presented by State Farm, NBA 2K Summer League and NBA G League Fall Invitational.
