Mythik, a tech-first global entertainment company, has announced the appointment of Sidharth Kedia as Chief Operating Officer, where he will lead operations and strategic finance.
Sid is an experienced media, entertainment and gaming business leader, who was Head of Jio Games, Chief Strategy Officer of Viacom 18 and CEO of Nodwin, South Asia’s leading esports company.
As head of JioGames and Senior Vice President at Jio Platforms, he led the growth of its gaming division. As CEO of Nodwin, he grew its revenue 10x, increased its valuation 28x, expanded its business from 1 to 8 countries, and raised $50 million.
Mythik’s Founder & CEO, Jason Kothari, said, “Sid’s experience in media, entertainment and gaming is a rare combination of variety and depth across all key aspects of creating an innovative business in the space. Sid is also a disruptive strategic thinker which makes him a particularly suitable leader for helping build Mythik, where we are pushing the boundaries of established business models and technology to bring Eastern mythology to global audiences for the first-time.”
Mythik’s COO, Sidharth Kedia, said, “Jason’s ambitious vision for Mythik aligns with how I’ve always imagined our own mythological universe’s potential from both a creative and business standpoint. Since childhood, I’ve been captivated by these stories my grandparents told me and as a huge Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik.”
Launched in April 2025 by Jason Kothari, Mythik is a tech-first global entertainment company with a vision to bring Eastern mythology, history, and folktales to a worldwide audience for the first time and create the ‘Disney from the East’.
Recently, Mythik raised $15 million in a seed funding round from Sakal Media Group, BITKRAFT, VC Grid, Visceral Capital, Jason Kothari, Shah Rukh Khan’s family office, Patni family office and others.
