My Pahadi Dukan, a direct-to-consumer brand offering authentic Himalayan health and wellness products, has raised an undisclosed amount in pre-seed funding from Inflection Point Ventures (IPV).
The funds raised will be used to fuel the brand’s growth by strengthening its marketing, working capital, operations, and IT infrastructure.
Mitesh Shah, Founder & CEO, of IPV, said, “Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market.”
Himanshu Dua, CEO, My Pahadi Dukan said, “At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support. Their guidance through our pre-seed round has helped turn our vision into reality.”
Founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO), My Pahadi Dukan is a curated e-commerce marketplace featuring products of individuals, communities and small enterprises from the mountains.
My Pahadi Dukan works closely with over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. The brand has a robust sourcing and distribution network for premium-quality produce from across nine Himalayan states and Bhutan, shipping to over 29 countries with 16,000+ orders fulfilled.
