MS Dhoni has signed a multi-year exclusive deal with Single.id, a cross-reward-programme-identifier operated by Enigmatic Smile to launch his fan app.
The waiting list for the app is now open. The first 1 million fans to register can exclusively preview DHONI content, watch behind-the-scenes footage, and enjoy interactive experiences as well as the benefits of a rewards system integrated with the Single.id ecosystem.
“We are thrilled to unveil DHONI. It will serve as an incredible platform for MS Dhoni’s fans and for them to engage with their icon in an unprecedented way. Fans will be able to follow MSD, find out what’s happening next; before anyone else, collect 7% cashback rewards all over India, and claim free DHONI merchandise too. I encourage you all to join the waiting list now,” said Bish Smeir, CEO of Enigmatic Smile.
Talking about DHONI, Mahendra Singh Dhoni, said, “I’m extremely excited about bringing DHONI to my fans. Nothing like this has been done before, so we’re going to be learning every step of the way. But through DHONI, I look forward to having a direct connection with everyone who has supported me over the years.”
“DHONI is more than just a fan platform; it’s a gateway to exclusive experiences and rewards powered by Single.id. Whilst browsing unique content and videos from MSD, fans will also benefit from Single.id’s growing rewards ecosystem,” said, Chandra Bhushan, Country Head, Enigmatic Smile.
“We are incredibly excited to launch the DHONI app in partnership with MS Dhoni, creating a unique and direct channel for fans to engage with their icon in an unprecedented way. Our goal is to make every fan’s connection with Dhoni meaningful and memorable, with rewards that enhance their loyalty to one of cricket’s greatest legends,” said Subhash Manuel, Director, Enigmatic Smile.
