Dyna, a beauty soap brand from the house of Anchor Consumer Products, has announced actress Mrunal Thakur as its new brand ambassador.
With her elegance, confidence, and natural beauty, Mrunal perfectly embodies the essence of Dyna, making her the ideal face for the brand’s latest campaign, “Pehli Jhalak Kare Khoobsurat Asar”.
The campaign will be amplified across multiple platforms, including television, digital media (YouTube, Instagram, Facebook, and OTT platforms), and in-store branding, ensuring widespread reach and engagement.
Apart from being the face of the TVC and digital promotions, Mrunal will also be featured on Dyna’s product packaging and offline communication, further solidifying her association with the brand. Influencer collaborations, social media contests, and engagement-driven activities will also be a key part of the brand’s marketing strategy, ensuring greater consumer interaction.
Karan Shah, Director of Anchor Consumer Products, said, “Mrunal Thakur represents everything Dyna stands for—grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. We are excited about this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers.”
Mrunal Thakur, said, “I am thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and I love how Dyna empowers women to feel their best every day. It’s an exciting journey, and I’m looking forward to being a part of it.”
Kunal Shah, Creative Director at Anchor, said, “Dyna’s new packaging blends premium elegance with sustainability, crafted from recyclable materials for a greener future. With the ever-radiant Mrunal Thakur as the face of Dyna, it perfectly embodies beauty, confidence and conscious living.”
