Moshi Moshi, a communication company, has been entrusted with the digital marketing for Rapido’s Ownly, a newly launched food delivery app.
Under this partnership, Moshi Moshi will handle content creation, social media management, performance marketing, influencer collaborations, and digital community building for Ownly, focusing on localised campaigns to build awareness and engagement among Bengaluru’s young, independent audience. The initiative aims to position Ownly as the preferred brand for affordable meals at ₹149, highlighting value, everyday convenience, and authentic storytelling rather than relying on discounts or coupon-led promotions.
Ajay Bothra, Co-founder and Creative Director, Moshi Moshi, said, “At Moshi Moshi, we approach every mandate with a deep understanding of the brand’s purpose and audience. With Ownly, our focus is to build a strong digital-first identity that drives awareness, engagement, and community through authentic, localised storytelling.”
