MoEngage, the insights-led customer engagement platform for consumer brands, has raised $100 million in its Series F funding round led by existing investor Goldman Sachs Alternatives and new investor A91 Partners.
With this round, MoEngage’s total funding exceeds $250 million.
The fresh funds raised will be used to expand Merlin AI, a suite of AI Agents, including its newer Offer and Campaign Decisioning Agents, that help marketing and product teams at B2C brands launch campaigns faster and scale conversions with AI Decisioning.
Founded in 2014 by Raviteja Dodda and Yashwanth Kumar, MoEngage offers insights-led customer engagement tools that help brands target users across web, mobile, email, and messaging channels.
MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. It’s Merlin AI suite, a team of AI agents, enables marketers to launch campaigns faster and scale conversions with AI Decisioning.
The platform has over 1,350 global consumer brands as clients, including SoundCloud, McAfee, Flipkart, Kayak, Domino’s, Deutsche Telekom, Travelodge, and more.
Raviteja Dodda, CEO and Co-founder, MoEngage, said, “Our global momentum on top of our category leadership in Asia is a validation that consumer brands are moving beyond legacy marketing clouds. Over 300 enterprises worldwide have turned to MoEngage for its ease of use and AI-led agility, achieving time-to-value within weeks of migration. These enterprise migrations have accelerated our growth in the North America and EMEA regions. We are excited to partner with Goldman Sachs and A91 Partners in this journey.”
Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, “Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”
Kaushik Anand, Partner at A91 Partners, said, “We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”
