MMTC-PAMP, a precious metal player and an LBMA-accredited Good Delivery Gold & Silver refiner, has announced the actress Sonakshi Sinha as its first celebrity Brand Ambassador.
As part of the association, Sonakshi Sinha will be the face of the brand’s ‘Sona Sahi Hai’ campaign. The multi-faceted campaign showcases MMTC-PAMP’s signature products, including the ‘Sone ki Chidiya’ gold bar, Lotus gold bar and Banyan Tree silver bar, emphasising their 999.9+ purity and finest Swiss craftsmanship.
The ’Sona Sahi Hai’ campaign will highlight MMTC-PAMP’s purest gold and silver products as well as its service offerings, such as the investment offer of 24K 999.9+ Purest Digital Gold, which is kept in secure and insured bank-grade vaults.
Samit Guha, Managing Director and CEO, MMTC-PAMP, said, “We are thrilled to welcome Sonakshi Sinha to MMTC-PAMP as our brand ambassador. Her authentic connection with audiences mirrors our commitment to delivering genuine and purest precious metals to Indian consumers. Our latest campaign represents a vision to democratise gold investment, making it accessible, transparent, convenient and relevant for every Indian household by educating them about gold’s proven track record as a safe-haven asset. Furthermore, the campaign aims to transform how Indians perceive and interact with precious metals, positioning gold not just as tradition, but as a smart, modern investment choice.”
Kashish Vasishta, Deputy General Manager – Marketing & Ecommerce, MMTC-PAMP, said, “Ms Sonakshi Sinha is a well-known and recognised actress. Her presence for our ‘Sona Sahi Hai’ campaign showcases MMTC-PAMP’s innovative solutions, from digital gold to customisable physical products, catering to the diverse taste and aspiration of our clientele. With our finest Swiss craftsmanship standards, LBMA certification, and deep understanding of Indian consumer preferences, we are uniquely positioned to bridge the gap between heritage and innovation. This campaign will help us reach new audiences while reinforcing our promise of purity, trust, and convenience that has made MMTC-PAMP India’s most trusted precious metals brand.”
