Mitra, an FMCG startup, has raised ₹14 crore in a bridge round of equity funding led by Bestvantage Investments, a boutique investment advisory firm connecting high-growth startups with strategic capital. The round also saw participation from existing investors, MSurya (Dubai-based family office), and other marquee investors.
The fresh funds raised will be used to scale its operations, strengthen its product portfolio, and expand its distribution network. The funds will primarily be deployed towards expansion of its current facilities, the launch of a new 3000-ton refined flour (maida) plant in October, entry into millet-based and lifestyle product categories (gluten-free, sugar-free, diabetic-friendly flours, and organic spices), as well as strengthening its distribution network across India and new markets in the GCC. Mitra also plans to integrate smart technology to enhance manufacturing and operational efficiency.
Founded in 2023 by Abhishek Kaushik, Mitra is an FMCG brand that provided a range of products, including flour, millets, spice blends, organic items, oil, pulses, and whole spices.
It manufactures and markets a range of health-focused food products using its unique ‘Chakki Fresh’ stone-grinding method, ensuring freshness and nutrition retention.
The firm has targeted tier II and tier III markets with premium-quality products at mid-range pricing, achieving strong customer loyalty with a 92% repeat purchase rate.
It has 500+ distributors and has a presence across 40,000+ retail outlets across NCR.
The company has shown exponential growth, scaling revenues from ₹11 crore in its first year to ₹40 crore in the second year, and is on track to cross ₹120+ crore this financial year.
The upcoming flour plant alone is expected to increase Mitra’s monthly recurring revenue from ₹12 crore to at least ₹17 crore by November 2025, with the company already EBITDA positive.
Mitra is gearing up for a Series A round in April 2026 at a targeted valuation of ₹500 crore, while continuing to expand its product categories, manufacturing footprint, and geographical presence.
Abhishek Kaushik, Founder & CEO of Mitra, said, “This funding is a key pillar in Mitra’s journey as we prepare for our next phase of growth. It will enable us to expand production capacity, launch new health-oriented product lines, and strengthen our presence across India and international markets. Our vision is to make Mitra one of the top 5 FMCG companies in India within the next 2–3 years, with a clear roadmap towards an IPO.”
Raman Sharma, Founder & CEO of Bestvantage Investments, said, “We are delighted to back Mitra in this bridge round. The FMCG sector in India is poised for significant disruption, and Mitra’s ability to blend traditional food preparation methods with modern quality standards makes it a brand with immense potential. Their growth trajectory speaks volumes of the scalability and demand for their products.”
