Mithila Foods, an FMCG startup focused on Bihar-based food products, has raised ₹1.5 crore in a seed funding round from AJVC, an investment firm founded by Aviral Bhatnagar.
The funds raised will be used to expand its distribution, strengthen supply chain infrastructure, and introduce new product lines inspired by Bihar’s rich culinary traditions.
Founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods focuses on staples such as sattu, roasted chana, makhana, and katarni chuda for consumers in Bihar and urban markets.
In less than five months, the brand has already made a strong impact. It has achieved an annualized revenue run rate of ₹3 crore, launched more than 20 SKUs, and served over 25,000 customers across 4,000 pin codes.
Starting from a warehouse in Dumka, Mithila Foods has scaled to a national presence, with products available through e-commerce platforms including Amazon and Flipkart, as well as offline retail in tier I and tier II cities.
AJVC follows a standard investment strategy of providing Rs 1.5 crore in funding for a 9% equity stake in startups. So far, the firm has invested in nine pre-seed stage startups across sectors, including AI, B2B, consumer brands, and consumer technology. Notably, some of these startups are based in regions like Assam and Jharkhand.
