Minute Media, a global technology and sports content company, has acquired VideoVerse, an AI-powered video solution company.
VideoVerse’s leading product, Magnifi, an AI-driven SaaS technology platform, enables content owners and rights holders to automatically detect key moments, create highlights in real time, and distribute compelling short-form video content efficiently. Some of its clients include FIFA+, Indian Super League, Pro Panja League, Willow TV, Portuguese Football Federation, and TV2, among others.
VideoVerse’s Magnifi helps partners quickly deliver standout moments to fans across platforms, capturing the essence of the game with unmatched speed and precision. Powered by AI, Magnifi leverages computer vision, natural language processing, and machine learning to analyze visual and audio cues, identify highlights, and enhance video content for fans. The product integrates GenAI features, including multilingual subtitling, automatic thumbnail generation, metadata generation, as well as a dynamic rules-based engine to automate end-to-end processing, making it an all-in-one editorial workspace that empowers content teams.
The addition of VideoVerse will enable Minute Media to provide unprecedented value to the sports content ecosystem, furthering both parties’ partnership capabilities.
With this acquisition, Minute Media plans to deploy a fully integrated creation, distribution, and monetization solution, furthering its strategic partnerships with top teams, leagues, and federations around the world. Additionally, existing Magnifi clients will be able to seamlessly leverage Minute Media’s industry-leading distribution and monetization solutions, enhancing ROI for their video assets.
VideoVerse’s technology will drive key enhancements across Minute Media’s ecosystem, strengthening the STN Video platform for leagues and publishing partners as well as driving innovative new formats across owned and operated brands like Sports Illustrated and The Players’ Tribune.
VideoVerse and Minute Media will further strengthen and expand their AI footprint in India through continued investment, with a strategic emphasis on advancing next-generation AI video capabilities.
Asaf Peled, Founder and CEO of Minute Media, said, “We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation.”
Vinayak Shrivastav, Co-founder and CEO of VideoVerse, said, “This is a defining moment in VideoVerse’s journey. Our core belief is that AI should empower sports media rights-holders to unlock greater value from their content. Partnering with Minute Media not only accelerates our global vision but also amplifies our ability to serve rights holders and publishers globally, while reshaping how short-form content is delivered and monetized in real-time to fans everywhere. Together, we will unlock powerful synergies from AI-powered creation to distribution to monetization.”
Meghna Krishna, Chief Revenue Officer at VideoVerse, said, “We explored interest from several top-tier players in the global sports and media space, but joining forces with Minute Media felt like a natural alignment. It was a strategic choice; carefully considered after evaluating the market landscape and identifying the strengths we each bring to the table.”
Minute Media is a global technology and content company specializing in sports and culture. Minute Media’s proprietary tech platform enables the creation, distribution, and monetization of digital content experiences. They own and operate leading sports content brands, including The Players’ Tribune, FanSided, and 90min, and serve as the publisher of Sports Illustrated and Sports Illustrated Swimsuit across digital and print platforms. Minute Media has a robust sports highlight rights portfolio through STN Video, providing distribution and monetization for leagues and teams.
