Minor League Cricket (MiLC), the premier developmental league for cricket in the United States, announced YASH Technologies, a global provider of IT services and solutions provider as the Presenting Partner for the upcoming 2024 season.
The collaboration will see YASH Technologies prominently featured in all major MiLC events, including matches, promotions, and media coverage, enhancing the visibility of both the league and the sport.
“We are excited to welcome YASH Technologies as our Presenting Partner. Their commitment to innovation and excellence aligns perfectly with our mission to foster talent and grow cricket in the United States. This partnership will enable us to reach new heights and provide our players an even better talent development pipeline,” said Zubin Surkari, Tournament Director of Minor League Cricket.
“YASH is passionate about sports, especially Cricket, as the values of teamwork, respect, Integrity, and innovation resonate deeply with our approach to business. We are deeply invested in the growth and development of cricket in the US, and partnering with Minor League Cricket strengthens our commitment to ushering in the next generation of cricketing talent here while providing them a platform to showcase excellence. We are excited to be part of this transformative journey and look forward to a thrilling season ahead,” said Harsh Baheti, Assistant Vice President, YASH Technologies.
The 2024 Minor League Cricket (MiLC 2024) season will kick off on August 30, with matches scheduled across various grounds throughout the U.S.