MiniPix, a Bengaluru-based mobile-first entertainment platform focused on short-form regional micro-dramas, has raised ₹2.4 crore in its pre-seed funding round led by startup accelerator PedalStart.
The round also saw participation from Venture Catalysts and renowned investors, including Sandip Gupta and Rajdip Gupta (Founders, Route Mobile), through SanRaj Family Ventures.
The fresh funds raised will be used to strengthenits product-market fit, scale high-quality regional content creation, and build a strong execution-focused team.
Founded in June 2025 by Brijesh Kashyap, Om Prakash Singh, and Sushil N., MiniPix is building a premium entertainment platform centred on short, vertical micro-dramas designed specifically for audiences in Tier-2 and Tier-3 India.
Within 6 months of product launch, the platform has crossed 100,000 app downloads, built a base of over 20,000+ paying subscribers, and recorded more than 3 million episode views, translating into upwards of 35,000 hours of content streamed. This momentum has helped MiniPix reach an annual recurring revenue of ₹3 crore+.
MiniPix’s core audience today comprises young, mobile-first users aged 22-45, primarily from Tier-2 and Tier-3 towns. The platform is currently focused on Bhojpuri micro-dramas, reflecting strong demand for culturally rooted narratives, and plans to expand into five additional regional languages over the next two years.
In the near future, MiniPix plans to introduce greater automation and data-led processes across its content and platform operations. The company is also selectively exploring the use of AI-led tools to identify areas where efficiency can be improved, and content production optimised at scale, without compromising creative quality. These efforts are aimed at building a sustainable and cost-effective content pipeline as the platform expands across languages and regions.
Looking ahead, MiniPix has outlined a structured growth roadmap, targeting ₹6 crore in ARR by March 2026, with plans to scale to ₹35 crore in Year 1, ₹134 crore in Year 2, and ₹308 crore in Year 3, driven by deeper regional penetration, content expansion, and improved monetisation.
Brijesh Kashyap (Co-founder & CEO), Om Prakash Singh (Co-founder) and Sushil N. (Chief Technology Officer) of MiniPix said, “Raising this round marks an important milestone in MiniPix’s journey. We’ve seen strong engagement from Bharat audiences when content speaks their language and reflects their lived context. This capital allows us to move beyond validation and start building scale in a measured way by investing in content quality, strengthening our platform, and assembling a team that can execute consistently. Our focus is on building a long-term premium entertainment brand that feels native to mobile consumption in India.”
Manas Pal and Aditya Darolia, Co-Founders, PedalStart, said, “MiniPix stands out for its clarity of vision and early revenue traction in an emerging and moving category of digital entertainment. The founders understand regional audiences deeply and are building with intent rather than imitation. Their focus on micro-dramas, combined with disciplined execution, positions them well to create a differentiated entertainment platform. We are pleased to back MiniPix at this early stage and support the team as they scale.”
