Medusa Beverages, a premium beer company, has announced its partnership with One Source, an integrated marketing consultancy.
The collaboration will focus on reputation management, strategic communication, and amplifying Medusa Beverages’ brand presence across key markets.
At One Source, the mandate will be spearheaded by lead counsel on the account, Dyutiman Basu, reporting into Co-Lead for Corporate Communication, Honey Mehra and the national team.
Avneet Singh, Founder and CEO, Medusa Beverages, said, “At Medusa Beverages, we have always believed in pushing boundaries and creating a unique beer-drinking experience for our consumers. As we continue to expand our footprint, our partnership with One Source will enable us to craft compelling narratives, engage with our audience more effectively, and strengthen our position as a category leader in the industry.”
Sandeep Rao, Managing Director, One Source, said, “Medusa Beverages is a brand that has redefined the beer-drinking culture in India. Our approach as a consultancy is to align with our partners’ business objectives and drive impactful communication strategies. We are excited to work with Medusa Beverages and look forward to building a strong, resonant brand story that connects with beer enthusiasts across India.”
Founded in 2017 by Avneet Singh, Medusa Beverages is a beer company known for its high-quality brews and bold flavors. Medusa Beverages offers a variety of beers, including its flagship Medusa Beer, Medusa Air, Medusa Premium Strong Ale, and its latest collaboration with Warner Brothers for Medusa House of the Dragon Beer.
In six years, the company claims to have achieved remarkable growth, emerging as the third-largest beer player in Delhi with a 7% market share.
In January 2025, Medusa Beverages raised ₹56 crore in its Series A funding round. Medusa Beverages has raised ₹13 crore in total funding to date.
