Freshworks announced a multi-year partnership with McLaren Racing, joining as an Official Partner of the McLaren Formula 1 Team. McLaren has integrated Freshworks’ ITSM solution, Freshservice, to boost productivity through more efficient and improved IT services within the team.
With AI-powered Freshservice, the McLaren Formula 1 Team is able to ensure its global IT operations run smoothly by addressing service requests quickly and seamlessly, even when spread across the globe during a busy race season – eliminating complexity and driving operational efficiencies across all aspects of the team.
Freshservice supports McLaren’s IT team to reduce tech-based issues so the team can maximise its efforts on performance on the track. Efficient and uncomplicated processes reduce friction and allow the team to resolve issues and deliver services faster.
Freshworks branding will feature on both McLaren Formula 1 Team race cars and the team kit for the remainder of the 2025 season and beyond – starting with this weekend’s Belgian Grand Prix.
Zak Brown, CEO, McLaren Racing, said, “Boosting our efficiencies off the track is a key factor in improving our performance on it. With industry-leading partners such as Freshworks, we’re able to do just that, and I’m delighted to welcome them to the team.”
Dennis Woodside, CEO, Freshworks, said, “We partner with McLaren Racing to optimize their IT operations, enhancing their critical support for winning performance. Our enterprise-grade solutions are designed for ease of implementation, use, and configuration, accelerating McLaren IT’s capabilities with AI. We’re proud to deliver intuitive software that directly supports their mission to eliminate complexity on and off the track.”
