McDonald’s India (West & South), operated by Westlife Foodworld, has partnered with CSIR-Central Food Technological Research Institute (CFTRI) to introduce a multi-millet bun in its burger menu.
The brand has also collaborated with Padma Shri Chef Sanjeev Kapoor to bring alive the brand’s commitment to developing nutritious menu options.
Announced during National Nutrition Week, the fast-food chain’s new bun incorporates five millets – bajra, ragi, jowar, proso, and kodo.
These superfoods are sourced from diverse parts of the country, including Gujarat, Maharashtra, Karnataka, Rajasthan, Tamil Nadu, Madhya Pradesh, and Chhattisgarh.
As part of the campaign conceptualized by DDB Mudra, the brand has come up with a new digital ad film. The film showcases Chef Kapoor taking orders from customers which took them to a great surprise.
The shares of Westlife Foodworld, are trading at ₹815, down by 0.43%, on the NSE at day closing.
Chef Sanjeev Kapoor said, “I am excited to be a part of this unique and thoughtful initiative by McDonald’s India to launch the Multi-Millet Bun. As someone who has been passionate about promoting the goodness of millets, I was captivated to see McDonald’s India embarked on a journey to provide more nutritional and mindful eating choices to its customers.”
Arvind R.P., CMO, McDonald’s India (W&S) said, “The introduction of the Multi-Millet Bun, developed in collaboration with the esteemed CSIR-CFTRI, is a testament to our constant endeavour towards offering mindful choices through various menu innovations. We are also pleased to extend our collaboration with Chef Sanjeev Kapoor, whose trusted culinary expertise and unwavering advocacy for millets in India make him the perfect fit to endorse our new Multi-Millet Bun. This strategic combination of traditional superfoods with modern food sciences results in a delicious and nutritious addition to our customers’ favourite burgers. We believe that our fans will relish and appreciate this innovative menu item.”
Gagandeep Bindra and Rahul Arcot, Group Creative Directors, DDB Mudra Group said, “Millet buns is one of McDonald’s tastiest and most nutritious addition to an ever-growing menu packed with goodness. But something about Millet Buns doesn’t scream excitement for Gen-Z. Because most of them don’t even realize that they’ve been devouring Millets in various forms for years. Thanks to a certain Mr. Kapoor, who besides being one of India’s most trusted culinary voices, also runs an entire channel dedicated to creating wholesome Millet Cuisines with MilletKhazana. We believe he’s the perfect spokesperson for our latest offering, connecting with our audience across India in his inimitable style.”
