McDonald’s India (South and West), operated by Westlife Foodworld, has appointed Publicis-owned Starcom India as its new Agency of Record (AOR) for media.
Starcom India replaces Madison Media as AOR, which managed the account since 2004.
Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S), said, “We welcome Starcom India as our new Agency of Record (AOR) for media. Starcom brings a strong blend of strategic thinking and future-forward capabilities across data, digital, and tech, making them well-placed to partner with us on our growth journey. We would also like to thank Madison for a collaborative partnership that has spanned over the past two decades.”
