Mattel, a global toy and entertainment company, has partnered with Dream Theatre, a prominent brand licensing and merchandising agency. Under this agreement, Dream Theatre will serve as the official licensing agency for Mattel’s portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka.
This partnership covers well-known brands such as Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Tank Engine, Pingu, Masters of the Universe, and Barney. Dream Theatre will work with its network of partners and retailers to introduce licensed merchandise, making these brands available to fans in the region.
Jiggy George, Founder & CEO of Dream Theatre, said, “We are excited to be appointed as Mattel’s Master Licensing Agency in India. This partnership presents an opportunity to bring some of the world’s most loved brands to new generations of fans in this region. Mattel’s brand portfolio holds a strong emotional connection with families in India and around the world, making it an attractive licensing proposition in the Indian market. We look forward to driving their continued success through innovative licensing partnerships, localized offerings, and strong collaborations with market leaders in India.”
Meredith Norrie, VP Global Licensing & Consumer Products at Mattel, said, “We’re excited to have Dream Theatre as our official licensing agency in India. Their expertise and passion make them the ideal partner to grow Mattel’s brand portfolio, deliver innovative, high-quality products, and strengthen our connection with consumers across India.”
