Fitday, a nutraceutical startup, announced a strategic investment from superstar Mahesh Babu’s firm, GMB Entertainment. This marks a significant milestone in Fitday’s mission to revolutionise the nutrition and healthy snacking industry.
The investment will be used to amplify Fitday’s retail footprint and support its expansion into new markets.
With a presence in over 10,000 stores, Fitday has established a strong foundation in the retail market. Fitday plans to expand its product availability in national retail chains, educational institutions, and corporates through strategic partnerships to strengthen its position in the B2C market.
India’s nutraceutical sector has seen significant growth, driven by a shift in consumer behaviour. A report by Avendus has forecasted that India is the fastest-growing health food market, expanding at 20% CAGR, which is 3x the global average. It is set to become a ₹ 2.5 lakh crore market by 2026. This growth is supported by rising health awareness, increasing disposable incomes, and favourable government policies.
Expressing his enthusiasm about the partnership, Mahesh Babu said, “I’m thrilled to support Fitday’s pioneering work in the nutrition, snack, and nutraceutical markets. Their commitment to innovation and quality deeply resonates with my values. I believe their new product line will set industry standards. This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.”
Fitday’s Founder and CEO, Suresh Raju, added, “We’re grateful to have earned the trust of superstar Mahesh Babu. While we’ve received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritising partnerships that align with our vision.”
