magicpin, a hyper-local e-commerce company has ventured into quick commerce for food delivery in 15-minutes with the launch of its magicNow brand. Initially, the service will collaborate with over 2,000 food brands and 1,000 merchants.
magicNOW will deliver only fresh food prepared by restaurants and will not operate via any dark stores like other quick commerce players.
magicNOW is to provide fast food delivery within a 1.5 km to 2 km radius to ensure freshness and cuisine integrity. It will first launch in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune.
magicNOW will deliver from over 2,000 brands like Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Taco Bell, Barista, and more than 1,000 non-branded local restaurants.
The magicNow service recently completed a four-week pilot program from November 14 to December 15, during which it recorded approximately 75,000 food deliveries through a network of over 2,000 food brands, including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Taco Bell, and more than 1,000 local restaurants.
Deliveries under magicNOW will leverage magicpin’s logistics aggregator vertical, Velocity, which serves as an aggregator for third-party logistics (3PL) providers.
Through Velocity, Magicpin consolidates services from its 3PL partners, including Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp, and others, under one umbrella for brands and sellers.
Magicpin is currently offering Velocity to multiple brands, including KFC, Burger King, and IGP Gifting. The ‘magicNOW’ tile will be prominently featured on the food page of the Magicpin app.
Magicpin claims to be India’s third-largest food delivery app and the largest local savings super-app for offline and physical retail, including local stores. Its 10 million+ members earn rewards on over $3 billion in annual spending, allowing them to access savings and discounts at more than 275,000 retailers and 3,000+ brands across categories, including fashion, food, electronics, grocery, nightlife, and entertainment.
Anshoo Sharma, Co-founder & CEO of magicpin, “Our mission with magicNOW is to only deliver fresh food prepared by the restaurants and not operate via any dark stores, hence to maintain freshness and cuisine integrity, service is dedicated only to food delivery and will operate only within a 1.5km-2km radius of the consumer for 15 minutes quick delivery. During the pilot phase, magicNOW successfully completed an impressive 75,000 deliveries from a network of 2,000+ food brands and 1000+ non-branded local restaurants, including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, and Taco Bell. We’ve achieved this by working closely with restaurant partners, food brands and leveraging our logistics capabilities to create an unmatched delivery experience.”
