Pidilite Ventures, a wholly owned subsidiary of Pidilite Industries, has announced a strategic investment in MagicDecor (Printpanda India), an early-stage company specializing in bespoke, sustainable, and premium home décor products such as wallpapers, blinds, curtains and canvas.
Pidilite Ventures would acquire up to 20% stake in Printpanda India for an aggregate sum of ₹5.10 crore.
The funds raised will be used to accelerate the capacity expansion of MagicDecor, enhance its technology and AI, and scale up both digital and physical distribution networks spanning major Indian cities.
This investment marks Pidilite Ventures’ latest foray into India’s rapidly growing home improvement sector, reinforcing its commitment to backing businesses at the forefront of design and consumer experience.
Founded in 2020 by Siddheshwar Panda, Samir Panda, and Anoop Ulahannan, MagicDecor offers custom and sustainable home décor products with special expertise in high-quality, personalized wallpapers, wall coverings, and furnishings.
Siddheshwar Panda, Co-founder & CEO of MagicDecor, said, “This strategic investment from Pidilite, a brand we have long admired for its leadership in the home improvement sector, marks a pivotal milestone in expanding our manufacturing capabilities, driving product innovation, and rapidly scaling our digital and physical distribution networks to reach more customers across India and globally. We look forward to leveraging Pidilite’s expertise and ecosystem.”
Sanket Parekh, Director at Pidilite Ventures, said, “We are excited to partner with MagicDecor as they embark on their journey to transform the home décor space. The team has demonstrated impressive capability in marrying customization with quality, catering to the evolving needs of modern Indian homeowners and interior designers. We believe MagicDecor is uniquely positioned in the premium, personalized wall solutions market. Over the last two years, the team has demonstrated impressive traction by innovating across its product lines and scaling distribution and we look forward to supporting them in their expansion across India and overseas.”
