Madison Media, a unit of Madison World, has won the integrated media mandate for Navi, a tech-driven financial services company. The account was won following a competitive pitch and will be handled out of Madison Media’s Bengaluru office.
Madison Media Omega will manage offline and digital media, OOH and activation.
The partnership will focus on driving cohesive storytelling across Navi’s product lines and expanding its presence in both digital and offline media.
Dinesh Rathore, Madison Media Omega, said, “We are delighted to be entrusted with Navi’s media mandate. Navi has been at the forefront of simplifying financial services in India and we look forward to creating impactful campaigns that amplify the brand’s vision and drive measurable results.”
Rajiv Naresh, MD & CEO, Navi (formerly Navi Technologies), said, “We are pleased to partner with Madison Media as we continue to build Navi’s brand presence across the country. Their experience and integrated capabilities will support us as we build a consistent and scalable brand narrative across channels.”
