Littlebox, an ultra-fast fashion startup, has raised ₹17.5 crore (~$2.1 million) in its maiden funding round co-led by Huddle Ventures and Prath Ventures, with participation from a select group of prominent angel investors.
The fresh funds will be used to deepen category verticals, strengthen the UI/UX and logistics experience, invest in packaging and consumer delight, and scale marketing.
Founded in June 2022 by Rimjim Deka and Partha Kakati, Littlebox is an ultra-fast fashion brand that serves India’s Gen Z audience with trend-led fashion that is affordable, agile, and authentically local.
The Guwahati-based startup operates a 40,000 sq ft facility in Noida and launches ~100 new SKUs every week. Littlebox operates on a 25-day stock cycle, powered by a proprietary demand-forecasting algorithm. This ensures fresher assortments, zero dead stock, and stronger margins — all without compromising affordability.
Littlebox secured all five Shark deals on Shark Tank India Season 3.
Rimjim Deka, Co-Founder & CEO, littlebox, said, “Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.”
Partha Kakati, Co-Founder & COO, littlebox, said, “We’ve built littlebox on the foundation of a tech-enabled, agile supply chain that allows us to bring the latest trends to our customers faster than ever. This fresh round of funding empowers us to scale our innovation, expand to new markets, and keep raising the bar for what’s possible in fast fashion.”
Ishaan Khosla, Partner at Huddle Ventures, said, “We’ve been tracking Littlebox for over a year, and it’s rare to see this level of execution in fast fashion. A 25-day stock cycle isn’t just impressive – it rewrites how fashion can be built in India. Rimjim and Partha have a real grip on fashion ops, and their ability to move fast and stay profitable is what sets them apart. This is more than just a brand – it’s a whole new way of thinking about supply chain in fashion. We’re excited to be on this journey with them.”
Piyush Goenka, Managing Partner at Prath Ventures, said, “We’re excited to partner with littlebox as they build a tech-first, agile supply chain redefining fast fashion’s future. Founders Rimjim Deka and Partha Kakati combine deep Gen Z insight, relentless execution, and hustle to build a brand that’s we believe not just is following trends—but setting the pace for India’s new fashion wave. The team’s focus on speed, data, and supply chain positions them perfectly for hyper-growth in the digital retail era—thrilled for what’s ahead.”
