Lemma, a full-funnel adtech platform, announced the strategic expansion of its sales team with four key hires across Mumbai, Delhi, and Bengaluru.
Urvashi Singh and Priya Kalakoti join the Delhi office as Director and Associate Director, respectively. Both bring exceptional sales knowledge and acumen, which will be crucial in expanding Lemma’s footprint and driving revenue in the northern region.
A hardcore digital media sales professional, Urvashi brings 16 years of experience across diverse digital platforms. Her most recent stint was as AGM Sales at Xapads.
With a strong background in digital advertising and sales, Priya’s most recent stint was as Revenue head at Fashion Entrepreneur Fund. Priya will be instrumental in contributing to Lemma’s growth in the ad tech space and fostering new business in the region.
Urvashi Singh said, “Building on the experience I’ve gained, I’ll focus on nurturing and leveraging my industry connections to create new business opportunities for us. My goal is to contribute meaningfully to Lemma’s growth in every possible way.”
Priya Kalakoti said, “I’m excited to build great client relationships and help drive new opportunities in the north market.”
Madhurima Bhattacharya has been appointed Associate Director of Sales at Lemma, based in Mumbai. She will be responsible for accelerating business growth across agency partnerships and providing strategic support to the sales team in the western region. With over 11 years of experience, primarily in digital ad sales, Madhurima brings deep industry knowledge to her new role. Prior to joining Lemma, she served as Associate Director of Sales at Wootag.
Madhurima Bhattacharya said, “I’m excited to bring my digital sales expertise to Lemma and contribute to expanding our presence and partnerships in the Western market.”
Vikram Singh joins as Director of Sales in Bengaluru. Bringing 17 years of advertising sales experience, including a significant tenure at TATAPlay.
Vikram Singh said, “I am thrilled to embark on my new role as Director of Sales for South India at LEMMA. I look forward to leveraging my expertise in developing sales strategies, forging pivotal partnerships, and leading engagements with clients and media agencies to drive significant growth and deliver impactful solutions aligned with LEMMA’s forward-thinking vision.”
Siddharth Dabhade, Chief Business Officer, Lemma, said, “We’re incredibly excited to welcome Urvashi, Priya, Madhurima, and Vikram to Lemma. Their collective experience will be crucial as we propel business growth, cultivate key alliances, and expand our integrated OOH and digital performance solutions across all markets. We’re building the future of advertising, and this team is central to that vision.”
“As brands demand greater accountability and integration from media investments, we are entering a new era where OOH must work harder, smarter, and in sync with digital. Our focus is to shape that evolution — bridging visibility with performance, and offline scale with digital precision,” added Siddharth Dabhade.
