Lemma, an omnichannel platform for emerging media, has announced the appointment of Siddharth Dabhade as Chief Business Officer, Performance Business. In this critical role, Dabhade will lead the growth and global expansion of Lemma’s outcome-driven Digital Out-Of-Home (DOOH) solutions, focusing on unlocking new market opportunities and accelerating revenue growth.
Dabhade brings over 24 years of experience in technology, business development, and strategic leadership. Before joining Lemma, he held key positions at companies like MIQ, Google, Microsoft, IBM, and Criteo.
Most recently, at MIQ, he successfully launched and scaled operations in India and China. During his tenure at Google, Dabhade managed the Travel vertical in India, while at Criteo, he served as Managing Director, steering the company’s growth in India and contributing to its APAC leadership strategy. His expertise spans P&L management, strategic advisory, and fostering customer relationships
Excited about his new role, Dabhade said, “DOOH has become central to omnichannel marketing strategies, creating unmatched opportunities for brands to connect with their audiences seamlessly across screens and digital spaces. Joining Lemma at a time when this evolution is reshaping the advertising landscape is a privilege. I look forward to leading the expansion of our new solution and driving performance-driven growth for brands globally.”
Gulab Patil, Founder and CEO of Lemma, said, “Siddharth’s extensive experience in digital adtech and programmatic solutions makes him a perfect fit for our team. His expertise will be crucial as we take DOOH to the next level, offering brands a full-funnel, performance-centric approach. With Siddharth onboard, we are well-positioned to harness the immense potential of DOOH to deliver measurable outcomes for our clients.”
