Lawyered, a legal-tech startup, has announced actor Pratik Gandhi as its brand ambassador.
The collaboration took shape following Lawyered’s appearance on IdeaBaaz, where Pratik Gandhi resonated deeply with the real-life legal hurdles that millions of Indians encounter daily. On Ideabaz, Lawyered also raised ₹8.5 crore at a pre-money valuation of ₹120 crore.
As part of the association, Pratik Gandhi will feature in a 360-degree communication rollout spanning digital platforms, content-led campaigns, and awareness initiatives focused on simplifying mobility laws and everyday legal compliance.
The partnership will roll out through a series of digital campaigns, short films, and on-ground citizen initiatives aimed at normalising discussions around rights, compliance, and legal preparedness.
Himanshu Gupta, Founder & CEO, Lawyered, said, “Pratik Gandhi represents the values Lawyered stands for—honesty, resilience, and the voice of the everyday Indian navigating complex systems. His credibility and mass appeal help us connect with citizens across the country and support our mission to shift people from legal fear to legal awareness.”
Pratik Gandhi said, “Legal issues often feel intimidating and confusing for most Indians. Lawyered is changing that by making legal help accessible, clear, and proactive. I’m proud to be associated with a platform that empowers people to understand their rights and seek protection before problems escalate.”
Founded in 2018 by Himanshu Gupta, Lawyered is a legal-tech startup that provides accessible, tech-driven legal assistance.
Its offerings include LOTS247, a roadside legal assistance platform, and ChallanPay, which helps users discover and resolve traffic challans, both of which have seen rapid adoption among vehicle owners, logistics & transport operators, gig workers, and small businesses.
The company leverages a large lawyer network to offer proactive legal support, documentation, and compliance services across India. It aims to make legal services proactive and integrated into daily life through its AI-driven platform for individuals, businesses, and startups.
