Krvvy, an innerwear and shapewear brand for women, has raised ₹6.1 crore in a pre-seed funding round co-led by Titan Capital and All In Capital.
The funding round also saw participation from prominent angel investors including Nikita Gupta, Co-founder of Housepital, Emmanuel Suraj, CEO of DefinEquity, Anuj Jain, VP of Investwell, and Anubhav Jain, Head of Credit at Metalbook.
The funds raised will be used to expand its footprint both online and offline across India. The direct-to-consumer (D2C) brand currently sells its products primarily through its website and leading marketplaces such as Amazon and Myntra.
The funds will be also directed towards strengthening its research and development capabilities, allowing the company to diversify its product range and introduce new functional designs.
Yash Goyal, co-founder CEO of Krvvy said, “We are thrilled to welcome Titan Capital and All in Capital to our mission of redefining the women’s innerwear industry through innovative designs focused on functionality and comfort. This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market.”
“With a sharp focus on combining functionality, comfort, and style, Krvvy is transforming the women’s shapewear and innerwear market. Yash and Anant’s ability to iterate fast and stay close to the consumer’s needs makes us confident in their ability to redefine this market,” said a spokesperson of Titan Capital.
Aditya Singh, Co-founder of All In Capital, said, “Lately, Indian female consumers have started prioritizing function and comfort over fashion when it comes to innerwear, influenced by personalized options, increased awareness, and the growing movement of body positivity. Conversations around investing in quality products are also driving this shift. With these rising trends, we believe that Krvvy’s designs can potentially disrupt India’s women’s innerwear market, which is currently valued at over Rs 50,000 crore. Krvvy has already achieved impressive growth, with a 40-fold increase in less than a year, and is well-positioned for significant future expansion.”
Founded in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy offers a new-age innerwear and shapewear brand for women, focused on functionality and comfort. Its product portfolio features bras, underwear, and shapewear. Krvvy aims to revolutionize the Indian women’s innerwear experience by creating high-quality, functional, and comfortable products specifically designed to fit Indian body types.
