Supply6, a Bengaluru-based D2C nutrition brand, has onboarded Bollywood actor and entrepreneur Kriti Sanon as its brand ambassador and investor.
With Kriti joining the brand, Supply6 aims to deepen its engagement with urban, health-conscious consumers by shifting the wellness conversation towards foundational habits such as effective hydration, balanced nutrition and long-term consistency.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 focuses on science-backed nutrition solutions designed to bridge daily dietary gaps. Its product portfolio includes a comprehensive daily nutrition drink, zero-sugar electrolytes, and protein-based wafers for consumers who value sustainable health routines over rigid regimes.
The brand’s latest product launch includes a Protein Wafer Bar, positioned as a guilt-free snack with no maida, no added sugar, and 10g of protein. Supply6 is also expanding its focus on international markets, including the United States.
The announcement comes as Supply6 accelerates its growth following a recent seed funding round of ₹9.1 crore led by Zeropearl VC, with participation from other investors.
Supply6 had earlier onboarded former South African cricketer AB de Villiers as an investor and brand ambassador.
Vaibhav Bhandari, Co-Founder, Supply6, said, “Kriti’s journey from consumer to partner mirrors exactly what Supply6 stands for. She understands the problem we are solving because she experiences it herself. This partnership allows us to reach the next 10 lakh consumers with a message that feels credible, relatable and rooted in real life.”
Kriti Sanon said, “What drew me to Supply6 was its focus on everyday nutrition rather than quick fixes or trends. I started using the products as a consumer and found them easy to integrate into my routine. Over time, I developed trust in the science and intent behind the brand, which made coming on board as an investor and ambassador a natural decision. Supply6 represents a practical and realistic approach to wellness that aligns with how I think about health in daily life.”
