Kissht, a digital lending platform, announced a long-term association with cricketing icon Sachin Tendulkar as a strategic investor and its brand ambassador. This collaboration aims to drive business growth and enhance Kissht’s offerings in the area of fast and convenient credit financing.
Sachin Tendulkar embodies the values of trust, integrity, and excellence that perfectly align with Kissht’s mission to make digital financial services accessible, transparent, and seamless for millions of Indians. The association will include various campaigns and integrated marketing initiatives that Sachin will participate in.
Expressing his thoughts on this association, Sachin Tendulkar said, “It’s a delight to be associated with Kissht, a brand that aspires to help Indians meet their aspirations through the power of finance. Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians.”
Ranvir Singh, founder and CEO, of Kissht, said, “Sachin Tendulkar is a name that resonates with the entire country, and with an association with the icon, we aim to position Kissht as a brand that serves every Indian. While choosing the first face of the brand, we wanted someone who would not only showcase trust and dependability but also represent our core propositions of speed and transparency. As a brand made in India, designed to serve Indians, being represented by ‘The God’ of the sport that every Indian swears by, is a moment of pride for the Kissht family.”
Krishnan Vishwanathan, Founder and Executive Director, Kissht, said, “As a lifelong fan of Sachin, I am humbled to have him as our brand ambassador. His unparalleled legacy is built on discipline, excellence, and integrity – he is truly an emotion. He aligns perfectly with our brand’s vision to redefine the financial ecosystem for the country’s financially underserved population. Together, we aim to drive awareness and adoption of digital lending and make a lasting impact.”
Founded in 2015 by Krishnan Vishwanathan and Ranvir Singh, Kissht aims to address the financial challenges faced by the underserved population with its customer-first approach. By leveraging technology and data-driven insights, Kissht provides quick, secure, and hassle-free access to credit, enabling individuals to meet their personal and professional aspirations.
