The Indian Racing League (IRL), an auto racing championship based in India, has announced Kingfisher Strong Power Soda from United Breweries Limited (UBL), part of the Heineken Company as the Presenting Sponsor for the 2024 edition.
The 2024 edition of IRL will witness the pre-season testing from August 21 and 22 followed by the first race at the Madras International Circuit on August 25. The excitement then shifts to the first-ever Chennai Formula Road Racing Circuit, hosting the subcontinent’s first night circuit race from August 30 to September 1 and the grand finale will be played in November 2024.
Akhilesh Reddy, Chairman & Managing Director of RPPL, expressed his delight in welcoming Kingfisher on board, “We are thrilled to have Kingfisher, a brand that has been intrinsically associated with premier sports events in India. We are happy to welcome them as our sponsor for the 2024 edition. Kingfisher embodies the same spirit of excitement, youth, and belief to create experiences—values we at IRL not only share but also aim to celebrate with our rapidly growing fanbase of motorsport enthusiasts.”
Vikram Bahl, Chief Marketing Officer, United Breweries Limited said, “As one of the most iconic brands in the country, Kingfisher has always been on the forefront in bringing experiences that elevate consumer engagement. With significant opportunities for motorsports and growing popularity of the sport in India, we are thrilled to partner with Indian Racing League 2024 as the presenting partner. Tamil Nadu has been a hub for motorsports and is a state with immense growth potential. By being a part of IRL, we look forward to strengthening our association with the state and connecting with motorsport fans and consumers, as we celebrate the competitive spirit of the sport.”
