Actor and entrepreneur Karan Wahi has joined hands with Knack Beverages as an investor and brand ambassador.
Karan is backing Knack’s growing portfolio, from CoolPop, its super-refreshing kids’ drink, to Knack Pro Sports, a first-of-its-kind affordable pro-hydration and recovery beverage.
Karan Wahi said, “Knack is filling real gaps in the market with clean, unique, and smart beverages. I’m excited to support a brand that’s building better choices for the new-age generation. What truly gave me confidence in joining hands with Knack is the strength of the founding team. They bring deep experience from the global beverage industry, having worked with brands like Red Bull. Their understanding of the category and commitment to building products India genuinely needs made me believe in this journey.”
“Growing up, we never had access to such clean, thoughtful options. CoolPop is fun, light, natural, and genuinely better for children. Seeing its traction—from school partnerships to availability at major outlets like KFC, reinforced my belief in its potential,” he added.
Founded in 2023 by Rounaq Sodhi, Knack Beverages is a beverage company that focuses on “all-natural,” freshly brewed, and health-conscious drinks. The company aims to provide healthier alternatives to traditional sugary and carbonated sodas.
Knack Beverages operates through several sub-brands, each targeting different consumer needs:
- Knack Iced Tea: Freshly brewed tea leaves infused with natural fruit flavors. Key varieties include Lemon Mint, Berry Bang, and Peach.
- Knack Pro Sports: A performance hydration drink enriched with electrolytes, multivitamins, BCAAs, and glutamine. Flavors include Tropical Twist and Berry Fusion.
- CoolPop: A prebiotic-infused “one beverage for all” line designed for wellness and gut health, featuring flavors like Mango Pineapple and Strawberry Watermelon.
- Botanicals by Knack: A range of mixers and sparkling drinks, including Tonic Water, Ginger Ale, and Pink Lemonade.
