Indian Beverage Association (IBA), the apex industry body representing non-alcoholic beverage companies across India, has appointed Kaizzen, an integrated communications firm, to drive its public relations, public affairs, and advocacy mandate.
Through this partnership, Kaizzen will lead strategic communication initiatives focused on strengthening IBA’s narrative within the public, media, and policy ecosystem. The collaboration will aim to build a transparent and science-led dialogue around key issues such as nutrition, sustainability, and responsible consumption, while also highlighting the beverage industry’s contribution to India’s economy, innovation, and employment generation.
Kaizzen’s role will encompass the design and execution of an integrated PR and advocacy strategy, covering stakeholder engagement, thought leadership, and digital communications. The long-term goal is to create greater awareness, drive informed discussions, and establish the beverage sector as a key contributor to India’s growth story.
Vineet Handa, Founder and CEO, Kaizzen, said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13% of India’s exports and 6% of industrial investments—an impact we are proud to support. Our goal is to further strengthen IBA’s voice in the public and policy ecosystem through informed conversations around the beverage industry.”
