Joyalukkas, a retail jewellery chain, has announced actress Samantha Ruth Prabhu as its new brand ambassador.
The association will soon come alive through an integrated global campaign, where Samantha will represent Joyalukkas’ rich design heritage in her own special way and further elevate the brand’s universal appeal across global markets and cultures.
The brand will now use two global icons to represent the brand worldwide, i.e. Samantha & celebrated actor Kajol.
Joy Alukkas, Chairman, Joyalukkas Group, said, “Samantha embodies the spirit of the modern woman – confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery. We are honored to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”
Samantha Ruth Prabhu said, “Jewellery has forever been a personal expression of who I am – a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”
